The Ultimate L.E.A.D.S. Generation System for Local Businesses
As a local business owner, a lot of your time is likely spent on trying to get new leads which will hopefully translate to more customers and more profits for your business. Many business owners have an idea or two of how to do this. The problem is, they simply don’t have the time. Their time is dedicated to running their business and trying to turn a profit with the customers they currently have. So, how are you supposed to find time to bring in even more leads?
It starts with a lead generation system and then systemizing and automating it so you get all of the customers without losing any of your precious time. Below are the steps that will help you do it.
Creating a Lead Magnet
In order to get more leads, you have to create a lead magnet. A lead magnet is something you offer to customers in exchange for their contact information. Once you have that information, you can then send them information about the promotions you’re having and otherwise market to them. This will draw those new customers in and make them want to come and visit your business.
One of the most important things about a lead magnet is that you have to offer potential customers something of value. If they don’t see any value in it, they’re not going to provide their information in order to get it. Today, people are tired of having their Inboxes fill up with numerous emails that aren’t useful at all to them. If you only add to that, you’re not going to get the leads that you want. However, if you offer something of value, potential leads will appreciate that and won’t mind giving you their email address.
So, what’s something of value you can offer for lead generation? Reports are always a great idea. Within a report, you can provide valuable information about whatever your business is. For example, if you’re a wedding boutique that sells gowns, you can offer potential customers and leads a report on the biggest wedding trends of the year. Checklists, white papers, and coupons are also great lead magnets because they offer something of value.
Use Your Lead Magnet to Create a Sales Funnel
Every business has a sales funnel, whether they know it or not. A sales funnel is a step-by-step process that takes customers from the point where they hear about
your business to the point where they become an actual customer. To do this, you need two things: proper website optimization and a great lead generation form.
The lead generation form is a form you place on your website that allows potential leads to give you their contact information. Before those leads get to your form though, they first have to find your website. For that, you need great website optimization.
Website optimization is the simple process of customizing your website so that it’s easier for the search engines to find it. Website optimization includes inserting proper keywords into your website, using links, and optimizing your website so that it’s mobile-friendly. These are just a few of the ways you can optimize your site so that people can find not only your business, but your lead generation form, too.
Once leads have provided their information into the lead generation form, that begins the sales funnel process. You can then use that information to start sending them emails and nurturing them into becoming a regular customer.
Using Autoresponders to Nurture Leads
There are a number of emails you can send to nurture leads into becoming actual customers. You can send them tips and tricks that are industry-related. You can send them information about promotions and sales you’re having in your business. You can also send leads information about new inventory you have just gotten in stock.
All of these emails sound great and like they may be very beneficial for your business. Unfortunately, you just don’t have time to send them all. You do after all, have a business to run and you just can’t send dozens of emails a month to potential leads. The good news is, you don’t have to. You can send auto- responders.
Auto-responders use a service, such as MailChimp, to send your emails out automatically for you. All you have to do is create one email, insert the list you want it sent out to, and then wait until all the emails are sent and more customers start coming into your business. While those emails are being forwarded to your leads, you can run your business, spend more time with your family, or do a number of other things you want to do.
Use PPC Ads to Get You More Targeted Traffic
Another great way to get more people to your website and lead them to your lead generation form is to use PPC ads. PPC, or pay-per-click, ads allow you to hone in on your specific target audience. You can choose the demographic you target to, and even choose how much you pay for each ad.
By doing this, you don’t have to worry about buying ad space to target to people that won’t ever purchase your product. You’re only advertising to people that will actually buy your product and so, you’re getting more out of your marketing buck. When using PPC advertising, you can get more qualified leads to your website and make even more profit. So, what PPC advertising platforms are the best? Facebook Ads, Google Ads, and Microsoft Advertising are all great places to start!
Just as you don’t have time to send out dozens of emails every month, you likely also don’t have time to oversee many different ad campaigns and collect the email from your lead generation forms. To combat this problem, you have to systemize everything. Just as there are services out there that will automate your emails for you, there are also services that will automate everything else for you, too.
ClickFunnels is just one of these, but there are many to try. These services will take over every aspect of lead generation for you so you still get all the leads you want without taking any time away from your business.
As a business owner, you constantly need new leads. Unfortunately, you may not have time to do it all. The good news is, you don’t have to. Once you know the steps to getting the leads you need, you can then automate all of them so you’re getting leads even when you’re not really trying. So, what are you waiting for? Get going on your lead generation system so your business can be a bigger success than ever!