Press Releases Lake city Florida

Boost Your SEO With Press Releases and Drive Massive Traffic To Your Website

 THERE IS POWER IN PRESS RELEASES FOR THE LOCAL BUSINESS

Press Releases combined with other Marketing Tools Can Change your life forever and give you the time and Money to live your life with the freedom you have dreamed of.

In their most general form, press releases are written communications that briefly report newsworthy events. They generally contain the who, how, why, where, and when of an event, and generally, this event is tied to a business or organization. (Although, it doesn’t have to be. Public figures use press releases frequently to get the word out about what they’re involved in.)

 

Drive More Traffic Wtih Press Releases Lake city Florida

 

For small to medium-sized businesses, the uses of press releases are somewhat more focused. Normally, we take an event tied to the organization, issue a press release, and use that to create “buzz” about that business. This buzz naturally results in greater exposure, and more business.

Press releases can impact businesses in a number of ways, and we’ll talk about many of those in the next chapter. Press release marketing (the process of creating, publishing, and using press releases in a unified marketing plan for businesses) are a powerful tool. Readers, both on and offline, tend to view press releases in a different light than advertising. They’re less skeptical of the claims and of the business. (We’re all so jaded now

that we tend to dismiss anything that’s communicated to us through ads.)

Your average press release is three to four hundred words long. Rarely longer, but it can be longer if needed. A good press release focuses on one single newsworthy event. If a business has more events to talk about, then multiple press releases would be needed.

The term “newsworthy event” covers a lot of ground. Basically, this means anything of note, of importance, that’s happened to or happening in the business. Topics such as new product launches, new employees, new

financing for the business, new headquarters, new stores…anything that you can attach the word new to, those

are the topics that are perfect for a press release.

Before the Internet, press releases were normally distributed by mail to various news organizations. Today, we don’t mail press releases to reporters (although you can). We use online publishing services, such as PRWeb, to publish the press release. The publishing platform takes care of all the distribution. (Having said that, make sure you read Chapter 8: After You Publish Your Press Release. There’s much more that can be done with press releases than just publishing them.)

Of course, press releases should be part and parcel of a greater marketing effort for the business. Multimedia press releases have become very important over the past few years. A multimedia press release is one that contains media other than just text. This could be images, infographics, videos, PDF reports, whitepapers, and more, or a combination of many of the above. For each of these additions to the press release, there’s more that can be done.

As an example. Let’s say you publish a press release about a new product and you include a video of a product demonstration. Well, that video is a very valuable marketing asset in its own right. The video can be published on YouTube, Vimeo, and across multiple platforms. The audio from the video can be stripped out and also made available on various audio sites (similar to YouTube, but strictly for audio, like SoundCloud). Any slides you might use in your presentation can be put on SlideShare. It goes on, and on, and on…and the more you disseminate the video content, the more exposure your business gets.

This is all great, and it all starts with a press release announcing a true, newsworthy event. In the next chapter, we’re going to talk about the various ways that press release marketing can positively impact your business, and then we’ll dive in to how to find the best newsworthy events for you to announce. As always, if you need any help with this, I’m available. 386-319-8159

Download my e-book 100 press release strategies

press releases

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Press releases  will provide remarkable benefits for businesses. Everything from more traffic to your website, more customers coming to your place of business, and more inbound phone calls to even momentous events like strategic partnerships with related businesses, and even finding that right Venture Capital partner are possible through press releases.

 

Not only that, but compared to more tradition advertising, press release marketing is very cost-effective. How much are you considering spending on your next radio spot, or your next round of Facebook ads? Those may or may not be working for you, but why not try a diet of monthly press releases in addition to everything else you’re doing?

Because it is so important that you understand the power of press release marketing, let’s talk in some detail

about what you can expect out of your next press release campaign.

Instant Exposure for Your Business when using Press Releases Lake City Florida

 

One of the most important aspects of online press releases are their immediacy. When a press release is published on a platform like PRWeb, or some other reputable platform,  the business gets instant exposure. With most platforms there are several “levels” to choose from when you publish (and we’ll get into all of that later). Having said that, with any reputable platform, your press release will get distributed to thousands of news sites, news blogs, other blogs, and other types of outlets…immediately.

Press releases are not, however, ephemeral. They don’t vanish at some date in the future. Another huge benefit is they stay online essentially forever. As long as the Internet exists, your press release will be there, gathering traffic and sending traffic and interested parties to your website and to your business.

Increased Sales

With exposure, often comes increased sales. Although, this isn’t a guaranteed outcome for a given press release (just as it’s not for any given instance of advertising), if you are using press releases intelligently, and consistently in your marketing efforts, it’s going to be difficult not to see an increase in sales.

There are several ways that a press release can boost your sales.

One way is just the fact that people searching for your product or service will naturally run across your press release. The press release should contain links to your website, which interested parties can click. Also, if you have multimedia…videos, PDFs, infographics, images, things like that…this will only increase your visitor

engagement. And, if you’re proactive about spreading those multimedia assets around, publishing the videos for instance, you’ll get even more clicks as people see that particular marketing asset. This isn’t the only way your press release can boost your sales, however.

Another way people can find your press release is on blogs and news sites. Bloggers and news sites need content, and one of the best places for them to get that content is from press releases whose subject is allied with their market niche. These sites often publish the press releases outright, with a link back to your website, or they do what’s called “curating” the press release. Basically, curating means writing a short paragraph introducing a piece of content, then linking from that to the original, longer source. Considering how many blogs and new sites should pick up your press release, you’ll get even more traffic to your website from this. As long as

your website actually works as a marketing funnel for your business, that traffic should naturally drip down and turn into sales.

Even better, there’s a cumulative effect that happens if you publish press releases regularly. Press releases are

evergreen. They’re indexed by Google, and often show up on the first page of relevant searches. As you get more and more press releases out there, you’ll cumulatively get more traffic from those press releases to your website, calls to your business number, and important inquires from people who want to buy to investors who want to invest.

Boosts Effectiveness of Your Other Marketing Campaigns

 

A press release is one of the best ways to inexpensively amp up the effectiveness of any marketing campaign. Let’s say you’re going to a trade show in August. A great strategy would be to book-end this trade show with a press release. One release announces your appearance there, and the other press release announces that you were there and hopefully something newsworthy that came out of that event. Just by doing this one thing, you’ve both advertised your company’s participation at the trade show, thus getting more and more interested

parties both knowing about the trade show, and also knowing about your company, and you’ve used the second press release to ride the tail wind of the press release a little longer, turning it into even more of a marketing success.

What about other marketing events? Are you launching a radio spot about your new local business service? If so, you need a press release, perhaps two…one about the service itself and the other about the radio spot. Do you think it might sound goofy to write a press release about advertising? Not at all! Especially not if your advertising has a new twist on it. Announce the twist and get more people knowing about your business and its products.

Let’s say you’re doing in depth videos about a new process in your business. Well…you’re going to at least put those videos on YouTube, right? Now what you need to do is to publish a press release about your new, educational YouTube channel.

Bottom line, be creative! The more press releases you get out there, the more traffic you get, the more sales you make!

Brands You as an Industry Thought Leader and Your Company as Cutting-Edge

 

Years ago, a couple of advertising geniuses, Al Ries and Jack Trout, wrote a seminal book called Positioning: The Battle For Your Mind. In their book, they argued that brands, like Tide, for instance, hold certain “positions” in our minds. So, when you think of clean, fresh smelling clothes, you’re more likely to think to buy Tide than another brand.

The positioning concept isn’t just for big businesses and Madison Avenue. You run a business that’s defined either by product type or location, or both. How would you like to start positioning your business, or yourself, as a market leader in your niche?

Press releases can do that, probably easier than any other form of advertising, much easier than, say, having a ghost writer write a book for you.

A diet of press releases talking about your business, your innovations, your speaking gigs, your trade show appearances, etc., can, over time, build you up as one of the true thought leaders in your business niche.

Why should this appeal to you? Well, for one thing, businesses that are seen as the market leaders are trusted more by customers and clients. Trust is the first hurdle any potential buyer needs to overcome before they buy something.

In addition, should you need capital or new management to take your business to the next level, you as a market leader are going to attract the right investors, the right management team, much easier if you’re the leader in your field.

Who, by the way, decides that you are actually the leader in your field?

Here’s the “dirty little secret”.

You do!

And, one of the best ways to create and announce that fact is through press releases.

Press Releases Will Deliver Increased Traffic to Your Website

 

Let me ask you a quick question.

How much money did you spend on your website? How much is your hosting a month?

Now, the hard part…

How many sales per month is your website responsible for? What’s the ROI (Return on Investment) of your website?

If you’re like a lot of businesses, your website is used more like a glorified, digital business card than a money- making asset. It can be so much more, though!

Of course, there are several steps in turning your website from being just an Internet place holder to being a money spewing asset. And, that first step is getting more and more potential customers or clients to actually visit the site. One of the best ways to accomplish this is through press releases.

Think about it! Press releases attract only the best quality traffic online. Only someone truly interested in your newsworthy event is going to actually read your press release. So, they filter your potential traffic, filtering out the “tire kickers” before the even land on your home page.

Even better, press releases pre-sell that traffic by predisposing them to think of your business and your products or services in only the best light.

Thus, the traffic you get from press releases is, for lack of a better word, golden!

Again, as you publish more and more press releases, you’ll build up more and more of that golden, highly targeted traffic.

Yet another reason to start your business on a steady diet of press releases!

As always, if you need any help with this, I’m available. Contact EZLocal Hero Today To learn More on how we can help grow your business. 386-319-8159

Press Release Lake City Florida Pricing Packages

 

Not matter what niche, Industry you are in no matter if you big or small, new, or old… A Press release Will Give you the boost you need to get the word out about your business, service or updates. GET IN TOUCH WITH US TODAY FOR YOU FREE NO HASEL NOT OBLIGATION QUOAT! 386-319-8159

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