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Online Directory LISTINGS Report

LOCAL ONLINE DIRECTORY LISTINGS SECRETS FOR THE LOCAL BUSINESS IN 2021 -Your Downloads Are Right Below! PLUS A COUPLE EXTRAS 386.406.5715

GRAB YOUR ONLINE DIRECTORY LISTING AUDIT TODAY DISCOVER YOUR COMPETITORS LISTINGS TO NOW THE ONES YOU SHOULD GET!

This one may take some time, but you’ll need to conduct an audit on the number of citations, or mentions, you have. You can do this by manually searching the directories you’re more interested in listing your business with, or you can use an automatic tool such as the one found at moz.com. Either way, look for missing listings and incorrect information on your listings. If you see that your business is already listed but that it’s also incorrect, you need to fix the listing and remain in this directory, even if you didn’t create it in the first place.

An Increase in Conversions is the Biggest Benefit of Online Directories

All business owners want to increase their conversions. You want to be able to find more leads, and then capture them and turn them into actual customers. It’s the goal of everything you do for your business. Online directories have many benefits, but helping you get those leads and more customers into your door is by far the biggest.

The very nature of online directory LISTINGS is what allows them to do this. Today consumers go online before they purchase anything. When they do, the business listings in online directories are often the first thing they see. For example, when a customer searches for a business, product, or service in Google, the Google 3-pack appears before any other search result. This 3-pack is created using business listings from Google My Business. Facebook pages are also often the first result seen when customers search for businesses.

When customers see these results, they click on the link and learn more about the business. They learn about the products and services they offer, what their hours of operation are, and in many cases can even call the business. This is very effective. More than half of users that visit a business, or their listing, online using a mobile device visit the business within the same day of searches. Approximately one-third of users that make the same search on a laptop or desktop computer will also visit a business within a day after making a search.

By simply placing your business in online directory listings, you are vastly increasing the chances of customers seeing it and learning more about your business. They have been one of the best ways for businesses to increase their conversions for several years, and that momentum is not going to slow down any time soon.
online directory listings

Determining which Online Directories are Right for You

Online directories are becoming increasingly popular today. So popular in fact, that there are literally hundreds that business owners can choose from. When it comes time to start creating your brand’s online presence, boosting its reputation, and connecting to your customers, you’ll need to decide which ones you want to appear in. You want to ensure you’re listed in enough directories to get seen, but not so many that your business appears spammy to the search engines. To help you walk this fine balance, below are a few ways to determine which online directories you should list your business in.

Know where Your Customers are Searching

Start by learning what online directories your customers use most. If they do most of their searching in Google, you should have a listing in Google My Business. If they use Yahoo! more often, you should have a listing there. Still yet, if your customers are on Facebook more often than any other website, you should create a Facebook page for business. Going where your customers go will ensure that you are seen mostly by your target market.

Choose Directories with the Biggest Reach

There are some online directory listings that simply put, all businesses should appear in. These include Google My Business, Bing Places for Business, and Yahoo. If your business isn’t listed in these major directories, you’re likely losing out on profits that your competitors are gaining instead.

Conduct an Audit

This one may take some time, but you’ll need to conduct an audit on the number of citations, or mentions, you have. You can do this by manually searching the directories you’re more interested in listing your business with, or you can use an automatic tool such as the one found at moz.com. Either way, look for missing listings and incorrect information on your listings. If you see that your business is already listed but that it’s also incorrect, you need to fix the listing and remain in this directory, even if you didn’t create it in the first place.

Follow these steps and you can rest assured that your business is listed within all the directories it should be!

Don’t Forget the Little Details when Creating a Listing

When it comes to creating a business listing for your company in an online directory, you know how important it is to include basic details about your business. For example, your business’ NAP (name, address, phone number) are likely at the top of your list. However, you know better than anyone that your business is about so much more than that! You know it, and now it’s time to let the world know it through your online listing. Below are just a few of the little details that you should include in any online directory that allows them.

  • Social media profiles: When you include valid and updated social media links to your online listing, it allows customers to find out even more about you. They may head over to your Facebook profile when you are live, or they may check out your Twitter profile to learn of the most recent promotions in your business. Either way, they continue to find out more about you and so, it’s important to include these links in your business listing.
  • Business descriptions: It’s tempting to forego filling in a business description because many business owners think it’s obvious what their business is all about. It’s not, so take the opportunity to tell your customers about it.
  • Contact email: Email is the most convenient way for customers to reach businesses, so an address where customers can actually reach you is imperative when it comes to your business listing.
  • Pictures: Many business owners think that pictures are just a nice little extra to have in their business listing. That may be true, but customers love those nice little extras! Include them in your listing to draw in even more customers and to build your brand.

When creating a business listing in an online directory it’s obvious to include the, well, obvious information. However, including some of the smaller details can help boost your brand’s presence, reputation, and bottom line!

This link in the online directory will count as a vote for that website. The more votes a website has, the higher it will appear in the SERP. When businesses have multiple listings across different directories, each listing is then essentially considered a vote, because it contains the link to the business website. This can help the website appear higher in the search engines, even when the user is not looking in a directory.

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