The Google 3-Pack is a way Google displays search results when users make queries with local intent. Within the Pack are three businesses, a map of where they’re located, and basic information about the businesses. The Pack sits underneath the paid ads, but above the organic search results. It’s intended to make it easier for users to find the business they’re looking for quickly, and it has.
Customers see businesses in the 3-Pack first and are more likely to click on the link for those businesses. Studies have shown the click-through rate is higher for businesses in the 3-Pack. Businesses in this boxed-off area will increase their bottom line more.
The Google 3-Pack is all about local businesses and local results. As such, local business owners have the most to gain. The 3-Pack is designed to return local results to local users. That means that you’ll get more local traffic online, and more local foot traffic. And more phone calls!
Any time you can communicate with your customers, it’s a good thing. The Google 3-Pack provides many ways they can communicate with you. They can leave a review, call your business, or go to your website. All of this opens the line of communication, which is good for business.
The 3-Pack provides a complete overview of your business in one click. Customers can see at a glance that you can help them, which gets them into your store making a purchase more quickly. Customers like it too and so, often choose the results shown in the Pack.
Google’s 3-Pack is a very coveted spot to be in for businesses. When Google has gone to the trouble of sectioning off what it considers to be the best businesses, why would a user continue looking any further? However, not just any business can make it into the 3-Pack.
First, the business must have a Google My Business (GMB) listing. This is where Google mainly pulls its information from for the business. Then, the listing must be optimized to get the attention of Google. The search engine only wants to return relevant results and if they don’t think a business will be helpful, they’ll find another that is.
How to Create a Google My Business Listing to Get Into the 3-Pack
Google takes a lot into consideration when determining which businesses will make it into the 3-Pack. A business’ Google My Business (GMB) listing is one factor that Google will weigh heavily.
GMB is a huge databases of businesses and it’s mainly from here that Google will choose businesses from. Due to this, it’s not only important to have a GMB listing, it’s just as important to make sure it’s fully optimized for Google.
1st thing to do when filling out the listing information is to ensure that all fields are complete. Many business owners skip over certain information because they think it’s not relevant to them, or it’s not important.
This isn’t true, though. All of the information in a GMB listing is important. Failing to include it will turn customers away, and get your listing penalized by Google by not making it into the 3-Pack.
After you’ve filled in the basic information, Google will then want to verify the business. This is typically done by postcard, although some businesses are eligible to do it by phone.
In other instances, if you have a Gmail account and the Google Search Console, your business will be automatically verified. This means you can start optimizing your listing right away.
The most important thing about creating a GMB listing is that it’s complete. Google will list businesses at the top of the 3-Pack when they have lots of reviews, posts, and the business owner has filled in as much as possible.
When only the minimum requirements have been met in a listing, Google will not place them in the 3-Pack, which could result in a loss of customers for the business.
Don’t think that certain information isn’t important. In the eyes of Google, and the eyes of your customers, all information is important information.
So, how do you get your business categorized as relevant by Google? You have to optimize both your GMB listing and your website. This is done by employing a number of SEO tactics and incorporating as much as you can into your listing, including photos and reviews.
Getting your business into the 3-Pack is a great feeling. To continue that feeling, your GMB listing and website must be regularly monitored to ensure you don’t drop out of the 3-Pack.
If you need some help claiming, setting up or optimizing your Google My Business Listing we are here for that very reason :). Give Ua a Call 386-319-8159 or Contact us and we will be more than happy to help
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