How To Choose The Best Local SEO Company For Your Business.
Knowing How To Choose Your SEO Company or Consultant is important for small businesses. Exspecially if you on a budget, putting your dollars to work the right way from the start can mean the difference between success and failure of a business.
Local SEO is the stepping stone in the world of digital marketing. It’s the first thing a company thinks of when they enter into the digital space. It is also the first Sales calls you will receive when start a new businesses.
As soon as you registering a domain name, creating a DBA, LLC or anything with the SOS, Chamber of Commerce, and Contractors Board. the phone blows up and you may here something like this… hello… my name is a phil from a google.. and a their some problems with your google listings….) bla.. bla… bla…
“PHIL… YOUR NAME IS NOT PHIL…
YOU NO SPEEKA NO ENGLISH…
AND PHIL YOU ARE NOT WITH GOOGLE…
GOOGLE DOES NOT WAST THEIR TIME COLD CALLING..
PHIL WHAT FU#$%@ GOOGLE LISTING…?
WHAT IS WRONG WITH IT PHIL…?
PHIL WHAT IS MY NAME?
WHAT IS MY COMPANIES NAME….!
PHIL IF YOU TELL ME THAT THEN ILL BUY WHAT YOUR SELLING…
OK PHIL FROM GOOGLE….
They can never answer… matter of fact they usually hang up. And it’s kind of fun.
You will also get a bunch of emails all’s the sudden especially if you did not choose for you domain to be private… if they are a Gmail account dont respond…if they do not have a phone number company name, address and a unsubscribe link at the bottom of the email then do not respond. You only response should be the 1 figure solute.
unfortunately many small business owners will purchase a local SEO Packages, websites, among other “services” only to get Ghosted this local business get taken to the cleaners by these vultures preying on new businesses. (i was one of them when i started my first business…which was 7B Floors in Idaho)
This makes SEO and Digital Marketing Companies look Bad and for the Best Local SEO Companies…well, we got to work just a little bit harder to earn the trust of the public when selling our seo services.
Below you will find some Tips for Choosing the Best SEO Company and Local SEO Packages that will best fit your business to achieve the Goals, Results that you desire….
keep in Mind That Cheaper is usually Cheaper but not always less expensive, If you fall into the trap off shopping for price you will more then likely choose the wrong Local SEO Company and Package…
Tips For Choosing The Best SEO Company 2021
The Best Local SEO Companies Will Tell you What To Expect For Results and guide you in Picking the Correct Local SEO Packages based on your niche competetion, demographic, budget even if it is what you do not want to hear!
Bonus Tip: Local SEO Packages Are Not Sold on the First Call or point of contact. Ussally information is gathered and appointment is made. The Best SEO Companies will Do ample research prior to selling you an SEO Service.
when it comes to you Local SEO Campaign, and it will not be 1st page results, or butterflies and rainbows… these things are is what a crafty little salesman will be saying as they are handing you a pen to sign a year contract worth about 12 – 50 grand…
Most of the times people expect very unrealistic results from SEO, that too, in a very short span of time. Maybe that perception is because of the fraud SEO companies that claim to get you number 1 rankings in just 15 days! It’s easy to fall into this honey trap if you don’t know about SEO.
Tip #2 Choosing The Best Local SEO Company
Do your Own Research!
So before hiring any SEO company, it’s necessary to do your own research and know as much as you can about Local SEO, the pupose, the process why you need it and when you should emplement it.
I have a free guide you can download “every thing you need to know about SEO” and “A Guide EZSEO For Small Business Owners” which is also Free…
Also do some check out the company you are about to hire. It’s always good to make a well-informed decision.
And that’s why we Highly recommend you to ask the following questions from an SEO company before opting for their services.
WHAT QUESTIONS SHOULD YOU ASK BEFORE YOU CHOOSE THE BEST LOCAL SEO COMPANY AND LOCAL SEO PACKAGE.
How do you decide which keywords you should be targeting?
Research is the key. An experienced SEO company will invest a lot of time & effort to research about the client’s location, current trends, and targeted audience.
They also analyze the searching pattern of the targeted consumers. And then they decide the keywords to be targeted.
Will you help us with other aspects of my website such as site’s design, navigation, content etc?
It’s crucial to look into every aspect of the site. Website design doesn’t play any role in SEO but it surely plays a vital role in providing a better user experience.
However, coding, content, and incoming links do impact search engine optimization and are worthy of one’s attention.
Will you analyze my Competitor’s Websites?
Analyzing competitor’s website is vital. Without competitive analysis, no one can determine what is the industry standard.
what ideas can be shamelessly copied and what the competitor is lacking so we can counter them. It provides the proper frame to play on.
Do you have a good link building strategy?
“Links are streets between pages” This phrase clearly underlines the importance of links. After the Google Penguin update, it is highly recommended to get backlinks from diversified sources by varying the anchor texts (using variations of brand names). So if a company don’t have any link building strategy and is going to use Black hat techniques, be aware.
What on-page and off-page tactics you’re going to use.
It will give you a very good idea about the competence of that company. Because if an SEO firm hasn’t done any research and don’t know the ins and outs of SEO, most probably they are going to fumble (Not literally).
Things to consider before choosing an SEO company:
- Check the references they are providing.
- Read reviews about them on Google and few third party website like Yelp.
- Ask about the amount of experience they have.
- The number of pages they will be optimizing.
- SEO is an ongoing process. So will they provide reports so that you can measure your progress.
- Google My Business listing require a different approach altogether. So if they say that SEO will cover it, then it’s a sign to back off.
- Do they offer conversion rate optimization as well?
Mistakes to avoid when choosing an SEO company:
- Choosing a company that guarantees a number 1 ranking on Google.
- Going with a company that still consider adding meta keywords as an SEO tactic.
- Sites with frames make it difficult for the search engine bots to crawl. So better avoid companies that develop sites in frames.
- Search engine bots can’t read texts from the images and thus a company that develops websites entirely on flash is surely inexperienced.
- A company that employs tactics such as using hidden links to increase the keyword density. Google consider it a spam.
If their link building strategy involves: Getting links from irrelevant sites